Jun 21

Why Fortune 500 companies invest in translation

Taken from www.commonsenseadvisory.com. Let the numbers speak for themselves.

“Key findings detailed in “Translation at Fortune 500 Companies” include:

Businesses that expanded their translation budgets were 1.5 times more likely than their Fortune 500 peers to report an increase in total revenue.
Roughly three-quarters of Fortune 500 firms added new markets – either international or domestic multicultural – over the past year.
The businesses registering an increase in content volume were 2.5 times more apt to experience a growth in profits from one year to the next. They were also 1.8 times more likely to report revenue growth.
The companies that translated information in order to communicate with and retain their partners were 2.67 times more likely to experience revenue increases. They were also 2.6 times more likely to generate improved profits.
Fortune 500 companies that translated to keep up with or to gain an edge over their competitors were 2.04 times more likely to have an increase in profits and 1.27 times more likely to generate augmented earnings per share (EPS).”

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