Mar 14

Localization gone wrong?

Please read article(s) below to see what can happen if a company does not do their localization / history homework when launching a new product in a foreign country.

Article in Polish

Article in English

It would be wise to hire a country-specific language consultant or perhaps just google the phrase! What a shame. Unless, of course, this is all intentional, as fellow colleagues have suggested on proz.

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